ChatGPT Search Inclusion Tactics for Med Spas
Dr. John Spencer Ellis Shows Med Spa Owners How to Get Recommended by ChatGPT and Win More Patients Your next Botox patient is probably asking ChatGPT where to go right now. The question is whether your med spa shows up in that answer. Artificial intelligence has transformed how patients choose aesthetic providers. Rather than scrolling through search results and comparing websites, they simply ask AI for a recommendation. ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot respond with specific practice names—not a list of options, but direct recommendations. Dr. John Spencer Ellis has made it his mission to help med spa owners understand and capitalize on this shift. As founder of Reputation Return, he works with aesthetic practices nationwide to build the digital presence required for AI recommendation engines to notice them. "Your competitors are getting recommended by ChatGPT right now," says Dr. Ellis. "Every day you're not visible in AI searc...