Why Your Med Spa Website Won't Get You Recommended by ChatGPT
You spent fifty thousand dollars on your website. Custom photography. Professional copywriting. Optimized for every keyword. It looks incredible. And ChatGPT has no idea it exists. This is one of the most misunderstood realities in med spa marketing right now. Practice owners invest heavily in websites—and they should. Websites matter for Google rankings and patient conversion. But websites have almost zero influence on AI recommendations. Let me explain why. When you optimize a website, you're speaking directly to Google's algorithm. Keywords in headers. Meta descriptions. Page speed. Mobile responsiveness. Internal linking. These signals help Google rank your pages. AI recommendation systems work completely differently. When a patient asks ChatGPT for the best med spa for Botox in their city, the AI isn't crawling your website. It's synthesizing information from across the internet—specifically from third-party sources that validate your expertise. Your website...